An experience can be good or bad. Memorable, or not. It can move you in ways you weren't expecting or be a total let down. As a designer, I strive to create the kind of digital experiences people find delightful, easy, and useful - ones that they maybe even love.
My career path started in UI design for interactive kiosks then landed me in ecommerce. Designing something that gets people to buy taught me not only about clarity and function but also about psychology. It wasn't long before motivations and the inner workings of the decision making process began to interest me more than the colors of the pixels on the screen.
I believe crafting intuitive and meaningful experiences can't happen without the right quantitative data and qualitative research - plus, maybe a little bit of gut instinct. To put it more simply, designing the best experiences hinges on asking questions and seeking answers. The beauty is, designing for people is never done because people are never done. The job must constantly evolve - how wonderful is that?
currently designing for Blue Acorn
- Charleston Area Convention & Visiors Bureau
- Choose Chicago
- Delaware North
- Legends Hospitality
- MetLife Auto & Home
- Mitchell Gold + Bob Williams
- NYC & Co.
- Payless Shoesource
- Rebecca Minkoff
- SeaWorld Parks & Entertainment
- The Real Real
- Too Faced Cosmetics
- Universal Studios Hollywood