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Le Creuset Site Redesign
A fully reimagined Le Creuset website, launched in 2020, was redesigned to give the brand an elevated canvas upon which to display their colorful cookware.
Le Creuset is a brand with a cult following – and it's all about the color of their products. The brand has a limited color palette and lighter weight fonts that let their stunning imagery shine.
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User Experience
While the previous site won awards for its creative design, it was difficult to navigate and not optimized for mobile - the new site needed to support the growing amount of traffic coming from mobile devices and leverage best-in-class ecommerce user experience patterns.
The new design balances content & commerce – key pages tell the story of Le Creuset's rich history of color as well as educate users about the product quality.
