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Hive Brands Cart Redesign
The main goal of the cart redesign was to optimize the autoship opt-in action within the cart by simplifying the number of options and improving the design for mobile devices..
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Before
The original cart suffered from sticky call to action buttons as well as poorly sized content blocks that distracted from promoting autoship opt-in.
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After
Clear actions to Subscribe & Save were added to the ‘add to cart’ notification as well as to the top of the Cart page.
Additionally, each item in the cart includes exposed radio selections to intuitively indicate if the item is set for a One-Time Purchase or for Subscibe & Save.
