Payless Buy Online Pick Up In Store

A feature-level design project - Payless asked to design a new Buy Online Pick Up In Store feature that would give customers same day pick up flexibility.

Knowing that this feature had potential to cause customers confusion and frustration as well as complex logistical implications for Payless, we approached the project by conducting in-depth research before starting designs.

This allowed us to develop fully prototyped wireframes and high-fidelity designs that built upon the highs and avoided the lows of other Buy Online Pick Up In Store features.


Designed while working at Blue Acorn iCi

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