For Macy’s, one of America’s largest department stores, we developed a self-service solution to print Visitor Savings Pass coupons for their customers.

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Using driver’s license and passport scanners to initiate a simple questionnaire, we automated a manual process of handing out printed coupons which freed up staff and also provided definitive distribution and audience metrics.

Results

Since July 2013, over 200,000 Visitor Savings Passes have been printed from this application in Macy's Herald Square.

Kiosks in Macy's Herald Square