For Macy’s, one of America’s largest department stores, we developed a self-service solution to print Visitor Savings Pass coupons for their customers.
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Using driver’s license and passport scanners to initiate a simple questionnaire, we automated a manual process of handing out printed coupons which freed up staff and also provided definitive distribution and audience metrics.
Since July 2013, over 300,000 Visitor Savings Passes have been printed from this application in Macy's Herald Square.
The solution has also been installed in Chicago's State Street and San Francisco's Union Square visitors centers.