Macys' Visitor Savings Pass
For one of America’s largest department stores, we developed a self-service solution to print discount coupons for foreign and domestic customers.
Using driver’s license and passport scanners to initiate a simple questionnaire, we automated a manual process of handing out printed coupons which freed up staff and also provided definitive distribution and audience metrics.
Since July 2013, over 500,000 Macy's Visitor Savings Passes have been printed from this application in Macy's Herald Square.
The solution has also been installed in Chicago's State Street and San Francisco's Union Square visitors centers.
Designed while working at City CorridorBack